Subrata Roy Sahara, born on 10 June 1947 at Araria 40 km. North to Purnia, Bihar, India, is the chairman and Managing Worker of the Sahara Group of companies based in India. Sahara India Pariwar is today the largest first generation conglomerate of India. The group is successfully diversified into the fields of Finance, Real Estate, Media & Entertainment, Tourism & Hospitality, Services & Trading and Consumables. From an asset base of USD 43 in 1978 when it was founded, the group has today exponentially grown to become a conglomerate with assets having a Market Value of more than INR 2,15,000 crores (app.`) (USD 50 billion).
Subroto Roy began his journey in 1978, when he founded Sahara in 1978 with three workers in the northern state of Uttar Pradesh as a small deposits para-banking business. Today, the group has diversified into a giant business conglomerate with interests in housing, entertainment, media and aviation.
Sahara Group presently runs a private airline, entertainment and news television channels, a newspaper, and claims to own some 33,000 acres of real estate across India. It also sponsors the Indian cricket and hockey teams and intends to move into life insurance, housing finance, consumer products, sportswear, and healthcare.
Sahara Group has come up with one of the most prestigious real estate projects in India, namely Amby Valley Project. The project boasts some of the biggest name in Indian entertainment and sports arena as well as some former international Olympic medal winners as its brand ambassadors. Sahara Airline was recently in news for its merger with Jet Airlines. But the deal fell through.
Sahara Group has a huge complex in Lucknow, Uttar Pradesh. The complex is known as Sahara City. Subrato Roy is famous for his flamboyant lifestyle. The wedding of his two sons became talk of the town. The who’s who of Indian elite attended it and its expenditure ran into hundreds of crores. Subroto Roy calls himself as the group’s “chief guardian”.